My Stakeholders, How to secure your future business
by Tracey Anthony
During these difficult economic times, what should your business on Anglesey or elsewhere in Wales be doing to communicate more effectively with your existing and potential customers?
These are just some of the challenges that locally based company MyStakeholders Limited addresses on behalf of its clients in an innovative and environmentally sustainable way. Tracey Anthony, the company's CEO here looks at some ways of making your business stronger and more secure going forward.
Firstly, most entrepreneurs understand the maxim "market or die"! But the challenge right now, however, is not whether to market, but how.
What stops entrepreneurs from doing what they know they should is cost. While this is especially true in the current business climate, the answer is targeted marketing, often known as "narrow casting" rather than "broadcasting".
This basically means:
- Tailor the message
- Select the audience appropriate for your product or service (an up to date contact list is a must!)
- Choose the right time
MyStakeholders is designed to help organisations reduce the costs of staying in touch with their target audience. This is particularly important at this time of economic restraint, when we are also see major changes in the composition of the UK economy.
By the time we have de-duplicated, removed dead and redundant contact information, our clients typically end up with less than a third of the data they sent us.
Naturally while they are thrilled with their customer segmentation and clean data ready for immediate use, it is the financial saving on contacting their audience that is highly significant.
For example, we recently saved one client 5,000 redundant mail outs, which amounted to just under 10,000 GB pounds sterling saving.
5,000 1st class letters - 1,800 GBP - they send on average 3 times a year, a total of 5,400 GBP
5,000 large newsletters or annual report - 3,750 GBP
There are, of course, many other examples of how MyStakeholders can help your business become more efficient. So if you want to save money, or own an up to date contact list or do more business and improve your image, contact Tracey by using the contact form on this page.