Weetabix Removes Island From UK Map

by Helen Jones
(North Wales)


Weetabix upsets locals by leaving Anglesey island off a map of Britain, featured on the side of its cereal boxes as part of a £1 million cash prizes competition.


Buyers of Weetabix cereal take a special code printed on the box next to a map of the UK and enter it on the company's website, to take part in a round Britain online competition.

But local people were shocked to discover that yet again the island has been left out of a well publicised event by a major food producer.

Over 12 months ago a storm erupted when Walkers Crisps removed Anglesey from a map for its Brits Tourism promotional events.

Now Anglesey Tourism chair, Jane Blakey, has expressed dismay at the latest gaff, saying she was "absolutely disgusted" by the whole episode, calling on consumers to boycott Weetabix products until the matter is resolved.

Presumably Ms Blakey would like to see the food manufacturer issue a new map which does include Anglesey on the cereal boxes.

A spokesman for Weetabix tried to reassure local people by saying that the image on the cereal boxes shows an artist's impression rather than an authentic and accurate representation of a map of Great Britain and the Republic of Ireland.

He further added that despite the omission, people on Anglesey had as much chance of winning a prize in the competition as those living on the Channel Islands, Isle of Man or the Republic of Ireland.

So what do you think? Should Weetabix apologise for this omission or is it just a storm in a teacup?

For more local news and articles, subscribe to our free Anglesey Today Newsletter here. It's as easy as 1-2-3!

Picture: Penmon Point, Anglesey by Paul Mattock



Comments for Weetabix Removes Island From UK Map

Click here to add your own comments

Oct 30, 2009
Anglesey back on map
by: The Little Elf

Hurrah! now it seems that Weetabix have pressed a few buttons and their website now shows Anglesey on the UK map. But if you going to Tesco tomorrow and buy a box of Weeties, don't expect to see the island!

Click here to add your own comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Business on Anglesey (Main).


footer for Anglesey page